Smoothies have long been popular with Erehwon shoppers, but interest reached a fever pitch in 2022 as celebrities and influencers including Kourtney Kardashian, Hailey Bieber and Bella Hadid collaborated with the retailer on Instagram-ready smoothies.

For its existing stores, Erewhon charges suppliers a $30,000 administration fee for the opportunity to collaborate on a custom beverage sold at its Tonic Bars Four Sigmatic, Neutral and Beekeeper’s Naturals have all been featured in prior menu offerings. According to a vendor deck about in-store activations seen by NOSH, Erewhon requires a $3,500 “administration fee” as well as 4,500 full-size units for a standard sampling program at its LA locations.Īntoci captioned his post with #ErewhonSmoothiePopUp, hinting at a possible food service bent centered around the retailer’s popular Tonic Bars. To be selected, he added, a brand must already be sold in the retailer’s Los Angeles-based stores.īrands in the popup will be required to pay a participation fee, Antoci wrote, though the cost for the NYC activation was not disclosed. While details are still unconfirmed, Antoci said in his original post that Erehwon will consider brands from a variety of categories including supplements, protein powders, superfoods and healthy snacks.

Ken fox stripes group